.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has actually onboarded Indian cricketer KL Rahul as a company emissary and also an investor in the firm, it shared with ETRetail.Without divulging the particular percent of risk the cricketer has taken, the company said it is a substantial and also critical investment.This partnership targets to leverage KL's astounding level of popularity, particularly with youth and exercise lovers, to increase Boldfit's reach into untrained markets and also demographics throughout India.Sharing concerning the label's growth strategies, Pallav Bihani, founder as well as CEO of the company claimed, "Our team are going all-in on broadening our activewear and also shoes categories, which are actually set to redefine the physical fitness market. These segments are our future development motors." Presently, physical fitness and yoga exercise devices steer most of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C label obtained an income of Rs 73 crore. With calculated efforts and this partnership, the label intends to connect with an income of Rs 500 crore through FY26. Founded in 2018, it presently provides over 1 crore clients yearly and also intends to broaden this reach to 5 crore with this alliance. Likewise, it is actually enhancing its supply establishment infrastructure to ensure prompt delivery and also consistent item availability.Looking ahead, the D2C startup counts on an eruption in online visitor traffic, social media involvement, as well as higher purchases across our main categories.
Released On Aug 1, 2024 at 10:46 PM IST.
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